Sugar East came to life from the vision of Public Agenda as a sleek, midcentury styled upscale lounge that transports guests to another era, reminiscent of a NYC Speakeasy. A secret upscale bar located on Manhattan’s Upper East Side, Sugar East offers fresh sourced cocktail and menu ingredients, music playing through the early morning hours, and legal indoor smoking. Every element is a modern adaptation of classic design, based on Sugar East’s four pillars: escape, style, luxury and play. Anchored by 4 colors, this hip bar features playful branding and artwork by noted Berlin-based agency Maison C.C. and illustrator Benedikt Rugar.
More than a New York City Speakeasy, Sugar East’s thoughtful design is complemented by bright flavors that accentuate the colorful cocktail menu created by Jeremy Strawn. Color, smoke and vivid flavors similarly animate Chef Stephen Lyle’s Latinate menu of small plates.
Elements of the decadent Havana High Life are integrated throughout visual and edible elements, including a nod to the fact that Sugar East is one of the seven remaining venues in New York City where tastemakers and troublemakers alike can grab a cocktail and an otherwise forbidden indoor late-night cigarette.
Under the leadership of Stefan Ching, Sugar East is the latest venue in the Merchants Hospitality Portfolio, and will be open seven days a week from 5:00PM.